Sunday 1 February 2009

Forever: Universal Everything at V & A

‘Forever’ is an installation by Universal Everything, which is a large video wall installation of endless animations responding to an ever-changing soundtrack. The bespoke generative design system at the heart of ‘Forever’ did, and still could, spawn unique audio-visual films every day, forever. The self-generated animations were recorded and used to self-produce a coinciding series of downloadable video podcasts.



Although there are similarities between Forever and my project, the main aspect that I found inspiring was the presentation of the piece. The installation did not look out of place at the Victoria and Albert Museum, in comparison to the fixed artifacts, it was a look into how a digital piece of work can evolve the artifact into something that was transient, it doesn’t have to sit still, it did have structural form, but was constantly changing.

Digital art has the ability to take something solid and let it develop. This is a key aspect of my project, although I feel that my project aims to take this even further, especially when considering the architectural significance of the column (something that will be considered much further in later blog entries). The video depicts how visually pleasing ‘Forever’ is, but this is even further enhanced when you are actually within the surroundings. The importance of surroundings, especially the water that the piece sat on top of, helped to express the seemingly natural beauty of the piece. This is a question that I will have to consider, as I am combining something that is natural (light) in an unnatural form a solid column. The presentation of the column and its surroundings will alter the ambience of the installation hugely, and consequently must be given thorough thought.

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